Product management : marketing in a changing environment /
Hehman, Raymond D.
Product management : marketing in a changing environment / Raymond D. Hehman. - Homewood, Ill. : Dow Jones-Irwin, c1984. - viii, 181 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0870945629
Product management.
Marketing.
658.5 / HEP 1984
Product management : marketing in a changing environment / Raymond D. Hehman. - Homewood, Ill. : Dow Jones-Irwin, c1984. - viii, 181 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0870945629
Product management.
Marketing.
658.5 / HEP 1984